Content Production & Management
From uncovering real-life Ted Lasso locations in London to breaking down the Amber Plus classification for travellers during COVID, I have extensive experience scaling editorial platforms and driving audience engagement through strategic content.
In a time of unprecedented chaos, my team thrived by producing SEO-driven, reactive articles that often outperformed traditional media, disrupting search rankings and capturing real-time audience demand.
A few highlights include:
Drove a +564% increase in online readership within the first month of launch, establishing The Travel Brief as a trusted news source during a period of intense uncertainty across the Americas, Europe, Asia, and Australia.
Generated over 6 million global impressions and 1.25 million UK impressions within 11 months of launch.
Sustained gains across high-value SERP features, securing more than 3.1K “People Also Ask” placements, 5.4K image results, 240 FAQs, 137 site links, and 45 featured snippets within three months.
Secured page-one search visibility for highly competitive travel keywords, ranking alongside national news outlets including BBC, The Telegraph, and The Sun.
Skyscanner Reactive Newsroom
& The Travel Brief
During a time of chaotic uncertainty, I successfully managed a COVID-19 travel newsroom that delivered breaking news updates as quickly as, and often faster than, traditional media outlets.
Travellers not only received up-to-the-minute information on open destinations but also had a seamless entry point into the booking process, setting Skyscanner apart from its competitors.
Trainline Inbound
& The Travel Journal
Following years of travel restrictions, American tourists flocked to Europe in record numbers in 2023.
U.S. travellers proved not only to have an appetite for all things European but also to spend more on their trips, on average, than their international counterparts.
Under my leadership, I built an editorial platform for Trainline designed to encourage U.S. travellers to swap planes for trains once they landed in Europe.
Secret Escapes
Secret Escapes is an exclusive members-only website offering travel deals on luxury hotels and holidays worldwide.
During my first year living in London, I had the opportunity to develop editorial for the USA website and ensure all our hotel content was tailored to an American audience, with attention-grabbing descriptions worthy of a glossy travel magazine.
