SKYSCANNER

The Travel Brief was introduced in March 2021 to mimic a traditional newsroom with the latest updates in travel news.

NOW BOARDING

NOW BOARDING

In January 2021, during the throes of lockdown 3.0, I joined Skyscanner’s London team as a Freelance Senior Global Content Manager. To say it was a questionable time to join a global travel company would be an understatement, but building and leading our reactive news content stream became one of the most strenuous yet rewarding projects of my career.

With travel regulations changing by the hour, we built a high-velocity global newsroom from the ground up, delivering real-time updates across 15 markets and driving a whopping 564% increase in readership within our first month.

The work ultimately earned me Skyscanner’s global “Positive Velocity” award for driving transformative change and pushing beyond operational boundaries.

  • "The UK government could benefit from Skyscanner's advice."

    — Skyscanner Traveller

  • "Skyscanner does a better job laying out the information in a helpful way and what it means for travel plans because they know how painful it is for an average person to book a trip and go somewhere. Life is short, so we want to spend it living a full life."

    — Skyscanner Traveller

  • "I appreciate the latest travel news and guidance are available front and centre on Skyscanner, with a clear explanation of what the traffic light system means for those travelling to or returning from countries."

    — Skyscanner Traveller

THE TRAFFIC LIGHT TRAVEL SYSTEM

The UK’s traffic light system was confusing and changed at a moment’s notice, which made getting out into the world that much more complicated.

Providing reliable and accurate travel information in real time is why we created The Travel Brief first for the UK, then the USA.

Additionally, I managed reactive travel news for 16 markets including Australia, South Korea, Russia, Germany, and France.

RED

AMBER

GREEN

RED AMBER GREEN

SEO WINS

Despite Skyscanner competing with traditional media giants, we remained on page one for key search terms such as “latest travel news.”

Skyscanner sat alongside the BBC, The Telegraph, GOV.UK, The Independent and The Sun in the UK, and The New York Times and Bloomberg in the US, until travel restrictions ended in the summer of 2022.

Our team focused on accuracy and speed, delivering updates as fast as traditional newsrooms. We provided comprehensive travel updates with more specifics than other media outlets, while offering a frictionless opportunity to jump into the booking funnel.