THE BODY SHOP

Never afraid to stand out from the crowd and speak up for what’s right…

The Body Shop searches the globe for ethically sourced ingredients to create nature-inspired beauty products.

As a beauty copywriter for The Body Shop, I focused on crafting creative copy for the brand's in-store printed materials, alongside SEO-optimised copy for all digital channels across the UK, US, and Middle East.

It was such a joy working with a brand that appreciated dollops of good humour and wasn’t afraid to have a little fun with its copy.

Printed assets included press releases, packaging, campaign posters, window displays, and advertisements.

Pink bottle of The Body Shop Mango shower gel on a wooden surface, surrounded by slices of yellow mango. A promotional message on the right side highlights scents like mango, pink grapefruit, green tea, and virgin mojito, with a black button labeled 'Shop Shower Gels'.
A promotional summer treat advertisement with bright summer-themed items surrounding a blue sign that reads 'Make a Splash.' The sign indicates options to shop online or find the nearest store, and mentions their cheerful summer treats suitable for various occasions.
A promotional image for Body Shop body butters featuring mango flavor. The image includes a tub of mango-scented body butter with the logo, surrounded by whole and sliced mangoes on a wooden surface.
An advertisement featuring skincare and cosmetic products on a split background, with text promoting shopping for favorite items and checking out products.
Three sections promoting Christmas helper products. The first shows a tiger wearing a Santa hat holding a gift, with green foliage in the background. The second features monkey-themed bath toys with a red ribbon, stars, and a stylized chart, encouraging stocking filler purchases. The third exhibits a unicorn wearing a Santa hat, surrounded by foliage, promoting gift-wrapping and store visits.
Advertisement for Ramadan gift sets featuring fragrances and body care products with floral and vibrant background designs.
Advertisement for Ramadan gift sets featuring fragrances and body care products with floral and vibrant background designs.
A festive jungle scene with lush green foliage and flowers, featuring a cute lemur wearing a Santa hat and holding a gift, advertising Christmas gifts starting from £1.
Pink and purple themed advertisement showcasing Ramadan gift sets with perfumes and skincare products, featuring gift boxes, a ribbon, flowers, and a 'Discover Ramadan Gifts' button.