The Body Shop searches the globe for ethically sourced ingredients to create nature-inspired beauty products.

As a beauty copywriter for The Body Shop, I focused on crafting creative copy for the brand's in-store printed materials, alongside SEO-optimised copy for all digital channels across the UK, US, and Middle East.

It was such a joy working with a brand that appreciated dollops of good humour and wasn’t afraid to have a little fun with its copy.

Printed assets included press releases, packaging, campaign posters, window displays, and advertisements.