A members-only destination for those who wanted their shopping intel before everyone else. SalesGossip spilt the tea on sales, promotions, and must-know offers from more than 1,300 retailers, giving members VIP access to their favourite designer and high-street brands.

Behind the loose lips was a seriously clever content operation. We created fashion, beauty, and shopping content across editorial, social media, and weekly A/B-tested CRM campaigns. Members could also follow their favourite brands and receive personalised alerts whenever a promotion dropped.

I managed the editorial team and helped shape a fashion-forward, playful, and approachable tone of voice that made shopping feel more like getting the inside scoop from a well-connected friend. We produced copy for thousands of landing pages, SEO-optimised editorial, CRM campaigns, the mobile app, banner ads, user acquisition journeys, special marketing projects, and plenty more.