SALESGOSSIP

The worst-kept secret in the UK for sales on your favourite fashion brands.

A members-only destination for those who wanted their shopping intel before everyone else. SalesGossip spilt the tea on sales, promotions, and must-know offers from more than 1,300 retailers, giving members VIP access to their favourite designer and high-street brands.

Behind the loose lips was a seriously clever content operation. We created fashion, beauty, and shopping content across editorial, social media, and weekly A/B-tested CRM campaigns. Members could also follow their favourite brands and receive personalised alerts whenever a promotion dropped.

I managed the editorial team and helped shape a fashion-forward, playful, and approachable tone of voice that made shopping feel more like getting the inside scoop from a well-connected friend. We produced copy for thousands of landing pages, SEO-optimised editorial, CRM campaigns, the mobile app, banner ads, user acquisition journeys, special marketing projects, and plenty more.

Fashion magazine page featuring a woman in a blue dress holding a pink clutch, with sections titled 'Style Journal,' 'Men's Sales,' and 'Women's Sales,' and a feature called 'Blue Crush' describing bright blue fashion.
Fashion magazine page featuring a woman in a blue dress holding a pink clutch, with sections titled 'Style Journal,' 'Men's Sales,' and 'Women's Sales,' and a feature called 'Blue Crush' describing bright blue fashion.
Page from a sales gossip style journal featuring men's and women's sales, with an A4 size banner promoting a Next clearance sale with half price or less on most items, alongside a woman in a black and red floral outfit.
A catalog page showcasing men's fashion items divided into four sections: Wall Street Warriors with suits, shirts, shoes, and ties; Mantattans in Midtown with shirts, socks, cufflinks, and a tie; Show It Off with sunglasses, watches, belts, and a briefcase; Hanging in the Hamptons with polo shirts, pants, boat shoes, and leather belts. Each item shows original and discounted prices.
This is a fashion catalog page featuring summer and beachwear, accessories, and shoes with sections titled 'Life's a Beach', 'Off to the Airport', 'Lounging by the Pool', 'Sunset Cocktails', 'Time to Explore', and shopping info at the bottom.