During my time at Moonpig, the brand went through a transformation that was, quite literally, to the moon and back.
Alongside two major rebrands, the business grew substantially in both users and profit, cementing its place as one of the UK’s go-to destinations for personalised cards and gifts.
What began as a two-week assignment for CRM campaigns and product descriptions turned into a multi-year project spanning editorial, SEO, and product. I optimised tens of thousands of pages across the UK, US, and Australian portfolios, launched an editorial platform designed to boost brand consideration, and worked with the app development team to create a message inspiration tool that helped tens of thousands of users find just the right words for every occasion.
The Message Inspiration Tool
Alongside the UX designer and app project manager, I helped create a message inspiration tool featuring hundreds of ready-made greetings, helping customers find the perfect words to say for every occasion.
I like to think our little team may be indirectly responsible for at least a few weddings and babies across the UK.
The Post
With a revamped editorial SEO strategy, I launched The Post — the brand's content platform to promote all things related to birthdays and celebrations, as well as offering gifting and messaging inspiration for all kinds of special moments.
The Joy of Giving
“Gift-giving is what gets our kicks off here at Moonpig. Call us an overly enthusiastic bunch, but we simply love to please. Also, we’re pretty good at the delivery… just check out our Royal Mail track record.
Given it’s the ultimate week of love, we’re launching our latest and most robust campaign as of yet… We’re kicking it off by asking Britain the infamous question... are you a Giver or a Receiver?”
Valentine’s Day Content Collaboration with Lovehoney
KFC & Moonpig
“Roses are red, violets are blue, but fried chicken is the best way to say ‘I Love You’. So, whether your partner is all about the breasts or prefers a mouth-watering set of hot wings, we know there's nothing more romantic on Valentine's Day than spending time together with a bucket of chicken.
That's why we partnered up with one of our favourites to launch a limited edition set of cards for Cupid to bestow upon your lover.”
Valentine’s Day Content Collaboration with KFC