Two of Britain’s most celebrated high-street brands

Ted Baker and Jack Wills are known across the UK for everything from standout occasionwear to quintessential everyday basics, each with a distinctly British point of view.

My monthly projects spanned the online and in-store experience, from landing pages, blog posts, newsletters and product descriptions to display units, style guides, and even the humble apparel swing tag.

A fashion catalog featuring various clothing items and swimwear. The left side showcases a woman sitting on a stool in stylish outfit with text about texture and pattern, and black-and-white photos of her in different poses. The middle part displays a young man in a T-shirt, with images of different T-shirts underneath. The bottom section highlights swimwear with a woman in bikinis, and colorful swim shorts, with text about beachwear and summer swim shorts.
A fashion catalog featuring various clothing items and swimwear. The left side showcases a woman sitting on a stool in stylish outfit with text about texture and pattern, and black-and-white photos of her in different poses. The middle part displays a young man in a T-shirt, with images of different T-shirts underneath. The bottom section highlights swimwear with a woman in bikinis, and colorful swim shorts, with text about beachwear and summer swim shorts.
A fashion website Jack Wills homepage showcasing men's sweatshirt styles, featuring two male models wearing graphic sweatshirts, with a central banner promoting graphic prints and a shop button.
Display of leather bags, wallets, shoes, belts, and accessories on wooden background for Ted Baker London.
Display of leather bags, wallets, shoes, belts, and accessories on wooden background for Ted Baker London.
A woman sitting on a high stool against a plain pink background, wearing black pants, a sleeveless white top, and black shoes, with her right hand resting on her head.
Fashion website homepage featuring a man in a dark suit sitting on a black vintage-style chair with a gold background. The page is for Ted Baker London, promoting layered autumn wardrobe looks.