The brief?

Dial up the fun. Ann Taylor had long been known for its fabulous pantsuits, but perhaps less so for its fashion-forward take on summer separates. With Kate Hudson as our brand ambassador, she delivered the smiles in front of the camera, while our three-person copy team delivered the smiles behind the words.

We produced copy for almost every corner of the Ann Taylor website, alongside CRM campaigns, social media, and product naming. Beyond digital, we created in-store signage, quarterly style books delivered to Ann Taylor boutiques across the nation, as well as employee training materials and collateral for VIP events.

This project was like working in a candy shoppe, and I happily would have stayed until they rolled me out of the building. Instead, London came calling, and the team gave me a proper send-off across the pond with plenty of tea and scones.